Augmented Reality trends in 2023

Augmented Reality Trends in 2023

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Smart Mirrors In Stores

Augmented reality is becoming much more applicable than virtual reality, and this trend will persist for quite some time. It is anticipated that in 2023, many businesses will use smart mirrors that allow customers to try on garments without actually putting them on.

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Furniture Overlaying

While we have previously discussed smart mirrors, which will likely be the most prominent augmented reality trend in 2023, many consumers will also want to take advantage of the 3D furnishing experience. Retailers that sell furniture may already apply room simulator technology to assist their consumers imagine how a piece of furniture will appear in their space.

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AR Live Stream Shopping

You may already be able to tell, but augmented reality will make shopping much simpler. AR Live Stream Shopping, the third trend in AR/VR marketing, is already very popular in China. As the Western part of the globe gradually adopts AR live stream shopping, it is anticipated that the market for this trend would expand to $770 billion in 2023.

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Indoor&Outdoor Navigation

The usage of augmented reality for navigation will rise significantly in 2023, particularly for traversing specific places. Trying to locate a certain building on campus? No problem! Simply activate your AR navigation app and follow the augmented reality instructions. Obviously, this will have limited use in 2023, but it is essential to demonstrate to the public that the technology exists and that they, too, may take advantage of it.

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