Digital Marketing Trends for 2023
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Influencer Marketing
Influencer promotion of your goods and services may be a very effective and result-driven marketing tactic. Influencer examples include bloggers, celebrities, social media influencers. Their follower base often aligns with the products the influencers endorse, which draws attention and boosts sales.
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Podcast Advertising
As with native newsletter advertisements, more businesses will invest in podcast ads in 2023 to diversify their advertising budgets. The amazing thing with podcast advertisements is that you do not have to build a creative or spend time creating a video ad. You just need a script. Even better, you collaborate with a podcast that already like your product and allow them do the talking.
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TikTok & YouTube Shorts
“Gen Z do more searches on TikTok than Google.” In 2023, startups will likely capitalize on this potential and begin investing in TikTok and SEO on TikTok. For many companies, “how to” keywords and list-style videos will be a gold mine. In fact, Google sources TikTok videos in its search engine. If you want to invest in TikTok and SEO in 2023, you should also consider investing in YouTube Shorts just in case.
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Agile Marketing
Agile marketing is, as its name suggests, a technique influenced by the Agile methodology. It is a method of working that emphasizes quick iterations rather a single large project. Agile marketing stresses real-time cooperation, rather than silos and hierarchy, and is intended to enable marketers to adapt to change more quickly.
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AI for Trendspotting
In the next years, artificial intelligence is expected to have a significant influence on numerous sectors. Utilizing AI techniques such as data models, algorithms, and machine learning, marketers may now better comprehend their target demographic. This information may assist marketers in optimizing expenditures, personalizing and targeting content, and personalizing the consumer experience.
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